A good ad:
What makes a good print ad? A good print ad is composed of four elements:
A provocative image
A strong headline
A paragraph or two of tight, well-written copy
A logo and/or contact information
What makes a good outdoor ad? A good outdoor ad has the following:
A single, easy to recognize image
Only 3 to 5 words – any more and they’ll be missed
A clear logo or branding