Copyright trolls generally follow the same procedural pattern intheir efforts to elicit settlements from alleged infringers. The first step is to find a copyright holder willing to sue infringers for illegaluse of a copyrighted work.47 Proponents of the “settlement letterfactory” business model often base lawsuits on embarassing films,such as pornographic movies, in order to maximize the lawsuits’shock value and effectiveness.48 The logic is clear: the moreembarrassing the film, the more willing the alleged infringer will beto accept the settlement offer, so as to avoid being associated with
such questionable content.49