Corning’s management took a hard look at the company’s previous 100 years of successes in innovation and what drove them. They concluded that the “repeatable keys” to success—the elements in Corning’s culture and history that they could draw on to face this new challenge—were a leadership commitment, a clear understanding of the company’s capabilities, a strong connection to the customer and a deep understanding of major customer problems, and a willingness to take big but well-understood risks. Strongly committed to breaking out of the crisis through innovation, manage- ment assessed Corning’s core competencies, determined what they could leverage, and matched those strengths to emerging and adjacent market opportunities.