Bieber supports Pencils of Promise, a charity founded by Adam Braun, the younger brother of Bieber's manager. The organization builds schools in developing countries, and Bieber became manager for the organization's campaign in Guatemala. He currently serves as a celebrity spokesman for the organization by running ads for the charity and its campaign "Schools4All", and promising to visit schools that donate the most funds to the organization.[135] He takes part in the charity's fund-raising galas and donates parts of the proceeds from his concerts and line of fragrances "Someday"[136] and various merchandising to the charity. Bieber appeared in an animal welfare PSA for PETA encouraging people to volunteer at and adopt from animal shelters instead of buying pets from breeders or pet stores. Bieber himself adopted a papillon named Sam from a shelter.