In this study, the finding indicated that two variables (information and ease-of-use)
of e-service quality dimension had positively influenced online repurchase intentions.
Meanwhile, E-service quality also had a positively significant effect on customer
satisfaction and loyalty. Online customer satisfaction and loyalty had a positively
significant effect on online repurchase intentions. Finally, the results indicated that a
greater e-service quality will increase online customer satisfaction, build customer loyalty,
and encourage online repurchase intentions. Thus, the online retailer should be build
long-term relationship with their customers through e- service quality to improve
customer satisfaction and loyalty and enhance customer repurchase intentions. Lastly, the
limitations and recommendation for future research are included.
In this study, the finding indicated that two variables (information and ease-of-use)of e-service quality dimension had positively influenced online repurchase intentions.Meanwhile, E-service quality also had a positively significant effect on customersatisfaction and loyalty. Online customer satisfaction and loyalty had a positivelysignificant effect on online repurchase intentions. Finally, the results indicated that agreater e-service quality will increase online customer satisfaction, build customer loyalty,and encourage online repurchase intentions. Thus, the online retailer should be buildlong-term relationship with their customers through e- service quality to improvecustomer satisfaction and loyalty and enhance customer repurchase intentions. Lastly, thelimitations and recommendation for future research are included.
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