3.
Yield Management: AirAsia implemented current IT such as yield management system (YMS), computer reservation system (CRS), and enterprise resource planning (ERP) system. 4.
Product Development: The number of new products and services created through consumer focused product development is increasing rapidly. Such as Xpress boarding, Self Check-In kiosk, Web check-in, etc. 5.
Market Research and data mining: In the booking process customers need to fill up some personal data, it is a way for collecting a database. AirAsia also collects information in these ways: when customers willing to participate survey, from browser interaction, from flight details, etc. 6.
Baggage Tracking: AirAsia has a tag on every baggage checked-in at the check-in counter; it is to enable to track the baggage by the Baggage Tracing System. Passengers are given Property Irregularity Report (PIR) number to check the status of your baggage online and get updated regularly during the tracing period