Table 3.
Summary of the methods and results in Experiments 1 and 2.
Experiment Participants
Stimuli Tasks Results
Experiment 1 n 305 Pasta and wine Pasta and wine orientation tasks
•
Multiple systematic ‘optimal’ orientations for the pasta design elements
•
Wine logo oriented downwards
Sex 131 females, 174 males
Age Range = 18–88, M = 33.4, SD = 11.9