But more than having a base knowledge about the customer, there is a requirement for a continuous inflow of data. In the first instance, this allows the new enterprise to choose what customers becomes the critical strategic choice, the polestar for everything that happens in the business, most especially the development of the product offering.” This activity reflects a value proposition, the development, the harmonizing of unique and distinctive competencies that the venture brings to the market, with the customer’ s need matrix. Even as the enterprise struggles to create and sell its products or services, it at the same time carefully selects what customers it is prepared to merge with in a long-term relationship. Thus, the sale of a product is only the beginning of a cycle of continued service-supply-and-service.