Opportunities
• Samsung should make an active effort to offer unique products to customers, in order to grab more market share.
• Samsung could start creating software’s for their hardware devices and reduce outsourcing.
• Samsung could launch sub brands to the company, with new and improved strategies.
hreats
• Samsung has linked product lines, which means that if one product line fails due to its own reasons other product lines will also suffer.
• Samsung is very scattered; it controls and operates different products while its competitors use their resources and effort on one segment only. Diversification takes a lot of effort and attention.
• Samsung has set up production plants in low cost areas, which are subject to ample political and economic instability. These instabilities can have an impact overall company it the crisis gets unmanageable.
• Samsung is facing threats from many other low cost companies.
• Various companies have realized the importance of advertising, therefore Samsung will be subject to a lot more competition as advertising creates and draws attention of consumers.
• Countries all over the world are experiencing a high cost due to high inflation rates in most locations.
• Many government legislations are now active against the innovative technology due to health and mental concerns.