Have Understanding
B2B Marketing Innovation Tip:
I always remember that great Wayne Gretsky quote about how he was a great hockey
player because he didn't skate after the puck, he skated to where it was headed. ! ! I think that's the heart of innovation, not to build the road that we will use today, but to understand where we want to go tomorrow, and build a road to get us there. The heart of innovation goes back to understanding your customers so well that you can spot trends and understand what they will want and need next. ! ! With social media marketing, focus on understanding WHY the people are using the tools. If you understand what value people are deriving from each particular social media tool, it makes it easier for you to spot what the next 'big thing' will be. !