4.Focus on the Size of the Idea , Not the Budget It's our credo that it's better to outsmart than outspend.
5.Seek Out Strategic Risks Understand the benefits of prudent risk. Great big ideas in the early stages are often scary ideas.
6.Collaborate or Perish This is more than "getting" it is about recognizing that the rules of engagement have have changed.
7.Listen Hard to Your Customers Listening is often step number one on the road to understanding.