As the world of advertising continues to evolve,
marketers of healthy foods and beverages may be able to use alternative marketing techniques to level the playing field between less healthy foods and more healthy choices. For example,
using viral marketing campaigns such as those promoting the health benefits of “super fruits” such as pomegranates
may help explain why Peruvian exports of the fruit grew more than 197% in 2011 alone (www.freshplaza.com).