ln his theoretical and political work Gramsci’ s aim was to show this consent consent (hegemony) had two characteristics. First, that it was class based and class biased. He wanted to show that culture is saturated with class power. As’ hegemony’ , shared values, shared meanings and shared beliefs are seen to act im the interests of the dominant (or hegemonic) class. The examples that Gramsci uses are ideas like relidion in ltaly and Fordism in America which promote certain values and forms of conduct over others, e.g. the work ethic. He connects both with the economic and porlitical development of class-divided societies. Second, hegemony does not just happen; it is something that has to be organized. This also carries the positive political message that the situation can be altered. ln many way this goes beyond Marxist (p.97)