What Motorola failed to realize was that the cellphone market changed their buying decisions from “hardware”, to a “software decision”. People want to run real, native, apps on their phones. End of story. After the initial boom of cellphone designs in the early ’00s, people don’t care anymore if the new RAZR is 1mm thinner than the previous model. Phone form factors and battery life have become good-enough in the last 4 years for almost all manufacturers, and so the interest and market differentiation has shifted towards software solutions instead.