Nowadays is the globalization era or the world of globalization. This make the change and developed in the treatment of various least quickly. In the world of globalization this way economic activity is the reflect the overall of progress in the aspect a significant related party .
Through the later have problems on the economic situation occurred several times. which resulted Gross national product (GNP) the severe inflation. Both public and private debt at a higher rate but Thailand is have too the problem is affect to the business closed some businesses survive the economic crisis was the be faced with the problems of competition intense competition within the market and economy is difficult and complex precipitation consequent market turned out to be the market of consumer influence on the consumption of goods and services due to new product on market continuously and technology is progress. However the new consumers has been the substance and more experience of the actual consumption varies depending on the nature of consumer groups.
The economic climate has the affect the operation of businesses. However, there are also some businesses that can stand and tends can expand and grow in the future, that is the business of cosmetics. Can be seen that in the daily lives of our cosmetics become the important and necessary the least. Because when we wake up, we want to the bath with soap, brush the teeth with toothpaste and wash hair with shampoo. Also useful to repay between the physical and that cosmetics will help augment and debugging weakness must not the satisfied each of the individual look good and beautiful, and the provide more confidence himself. Due to technology is providing a way of changing people's livelihood. Everything went very of the relevant with modern technology cause convenient and fast in many way. The social has contact and meet with other people always the ordinary people want to look great and outstanding personality in the eyes other. Cosmetics, it is important that will response these requirements.
In situations of market cosmetics in present. Marketers must research and study the factors that effect. The behavior of consumers in order to try to understand the needs for produce the product meet the needs of target groups of business for the consumer much influential than that. The consumer group is the people about 18- 25 year age range. They are the band of teenagers who like to meet and stepping into the socialize with the group had to take care of themselves and shape want to themselves look good personality on the group at will play a role in their decision to buy their own and then also has the authority to purchase the underlying real is influencing decisions acquisition of region and also the group that is about to change to the adult age.
So the research focuses priority that will study factors affecting the buying cosmetics of the consumer groups is the people in Bangkok. It is expected that the value of this research will lead to the promotion and the information marketing side of the business cosmetics and the operator.