This paper aims to propose the global nation product equity model (GNPE) to measure global consumers’ equity of a product that a
country produces, especially a nation’s cultural products (i.e. culducts). The model also examines the significant difference of GNPE depending on
a cultural diffusion level. GNPE model proposes that depending on the level of people’s recognition/acceptance/preference of a culture from another
country (i.e. cultural diffusion level), the equity of a product from that country could be different in different countries. As variables that affect GNPE,
global nation product equity in general, global nation product equity of a product category and nation cultural equity are included in the model.