Reach your customers quickly – When a company has a last minute sale or wants to offer up a promotion, social media can act as a free medium to reach customers. Chipotle offers $2 burritos on Halloween to people dressed in a costume. There were no costly commercials on TV or billboards, just posts to their social media, which burrito lovers shared with their friends and got the word out for free.
Brand recognition – Through social media campaigns, companies can get their brand out there and remain relevant to consumers. Through Facebook and Twitter, brands can roll out a new logo or start a hash tag pertaining to their product.