DEPARTMENT’S OVERALL STRATEGY
With the staffing completed, the CAE then worked with two of his audit managers in
developing an appropriate overall strategy for the IAD. To determine the scope of the department’s
services, they decided to use: 1) a risk-based assessment methodology that is tied to the Committee
of Sponsoring Organizations of the Treadway Commission (COSO) internal control framework and
2) a consumer products business process model that the CAE had previously used when he worked
for KPMG LLP.
The consumer products business model describes how a company translates strategic
objectives into business goals, processes and tactics to achieve those objectives. The model
presented in Exhibit 4 outlines the following factors:
First, External Business Drivers and Stakeholders, which are the outside factors and
pressures that can prevent an entity from attaining its objectives. These may include the political and
legal environment, actions of competitors, customers, trade regulations and others. The next factor
is the set of various Markets that are relevant to the company’s business. Finally, the Business