MAC was born in Toronto in 1985 by makeup artist/photographer Frank Toskan and hairdresser/entrepreneur Frank Angelo. Similarly to other professional brands , MAC was born out of a need to have better looking makeup for professional photography. Their original company motto was “All ages, all races, all sexes,” demonstrating their desire to make each unique and diverse person on the planet the ability to look better.
MAC came into popularity strictly by word of mouth, preferring that marketing method over expensive advertising. Their packaging has always remained simple and professional, not flashy and complicated. They are known for their dizzying array of colors and their fashion forward seasonal selections.
While MAC caters to the professional artists, as they have gained much recognizance via fashion designers and celebrity makeup artists and their work, they also have succeeded in