it will not necessarily be an easier process to go through compared to the more traditional ways of raising finance – not all projects that apply to crowdfunding platforms get onto them
when you are on your chosen platform, you need to do a lot of work in building up interest before the project launches – significant resources (money and/or time) may be required
if you don’t reach your funding target, any finance that has been pledged will usually be returned to your investors and you will receive nothing
failed projects risk damage to the reputation of your business and people who have pledged money to you
if you haven’t protected your business idea with a patent or copyright, someone may see it on a crowdfunding site and steal your concept
getting the rewards or returns wrong can mean giving away too much of the business to investors