This is the environmental organization’s second collaboration with the Yes Lab against Shell to go viral in recent weeks. Last week, the two groups staged a hilarious mishap at a supposed Shell private party where a replica of a tanker symbolically malfunctioned. Promoted by the Occupy movement, the video went viral before it was debunked.
Despite the debunking, the “Let’s Go” campaign may be a bigger success for Greenpeace than the tanker spill. When it comes to sharing potential, a funny image from a friend is worth dozens of stern warnings from an environmental agency.