Around this meeting I designed a showroom that expresses the activities and the actions of the person behind the machine. The 500 square meter showroom is divided into three sections where, on one side, designers sit in an open studio exposed to the showroom’s visitors with, on the other side, we designed a series of working kitchen islands for cooking classes to be held in the showroom. Thus we created an interesting and engaging dialogue and contrast between the company’s accuracy and design restraints and the human factor that is involved in their design or use afterwards.