With the culture of short- term orientated, Swedish company treat their brand
seriously, and they will never risk it with low quality products. They could not
understand why their Chinese subsidiary tends to use low quality masteries in order to
lower the cost even though this action would damage their brand in the future
(According to the quality control manager, also see in Appendix III). The Chinese
long- term orientation culture teaches people to have a second thought on gain and
loose, which means they value long term success and set backs are allowed in the
process of developing. Chinese tends to make decisions for the future developments
and they believe that the sacrifice of now may benefit the future. They use low quality
materials in order to lower the cost for now and increase the funds for future
development. However, we cannot deny that these set backs may bring problems like
damage reputation and so on.