Japanese ad firm Interspace sets up in Thailand
Interspace, a Japanese online advertising agency, has formed a business unit in Thailand, aiming to become the No 1 online marketing service in the near future. The firm targets a number of local and multinational companies, particularly in the financial and tourism sectors.
Founder and chief executive officer Shinichiro Kawabata said his company's key tool was an affiliate marketing service. "Affiliate marketing" is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought in by the affiliate's own marketing efforts. Before entering the Kingdom, Interspace invested in Indonesia last year.