They have used our style of music and adapted it to suit the Asian way of thinking and the added English gives it a universal appeal. With the knowledge that most people in the world (especially those with some money) have at least some rudimentary understanding of English they have successfully incorporated English into their songs. Whether this came about originally by accident or it was a strategy right from the beginning is unimportant, it works. For me personally, even though I am not that crazy about K-pop, the little hooks of English they pop in every now and then engages me in the song to a degree that I am at least listening to it rather than it being white noise in the background. I often find myself having these hooks stuck in my head and singing them quietly when I am not concentrating. The music companies of Korea have even gone one step further into a realm that no other countries I know of do; they have different versions of the same song in different languages, most often English and Japanese. They incorporate foreign singers into the groups also, a great many of these being from China, to encourage more popularity. I can only admire what they are trying to achieve even if it is only motivated by increased record sales and bigger profits.