Each image was preceded by a fixati

Each image was preceded by a fixation point located in the middle of the screen, which established the baseline condition.

Furthermore, images of products were presented in a sequence of 4 series, according to the 4 brands, adhering to the following order: Agricola, Aldis, Caroli, Transavia.

In each of the 4 conditions, the same selected image, of the same brand, was shown 3 times, for 30 seconds each (see Figure 3).