The results of the research showed that guests are not generally satisfied with hotel services. Their expectations were higher than their perceptions of quality services in all factors, except the factor of "empathy", where the positive value of the gap is the result of low expectations. Total SERVQUAL gap is negative and amounts – 0,46. Below this average is the average value determined for the SERVQUAL gaps: "entertainment, recreation and well facilities" (-1,32), "tangibility" (-0,81) and "food and amenities" (-0,89). So, the burning issue in provide the quality services in spa the hotels, is inadequate organization and infrastructure facilities and lack of additional hotel content (entertainment and recreation and spa & wellness facilities).