In either case, business ethics
should not be a pplied
as a separate set of moral
standards or ethical concepts
from general ethics.
Ethical behavior, it is
argued, should be the same
both inside and outside a
business situation. By recognizing the challenging
environment of business, we are acknowledging the
identity of the key players impacted by any potentially
unethical behavior—the stakeholders. In addition,
we can identify the troubling situation where your
personal values may be placed in direct conflict with
the standards of behavior you feel are expected of you
by your employer.