Another culture difference between China (118) and Sweden (33) is Long-term
orientation. Chinese managers in Shanghai said that they are willing to learn and
adopt the modern way of managing and organizing from the parent company in
Sweden. However, because of high power distance, high collectivist and high
masculine culture, it is not easy to really bring the essence of Swedish management
into the organizing progress. In a short- term orientation culture, Swedes feel that
their management is more efficient and effective compared with their Chinese
subsidiary. When problems or misunderstandings occur in the communication
between Swedish parent company and Chinese Subsidiary, Swedes managers keep
feeling frustrated instead of finding the reason why these keep happening. In other
words, as the superior of Chinese subsidiary, Swedes managers fail to take culture
differences as a significant influence on managing and communicating. As a result,
there are frustrations and barriers on communicating between Swedish parent
company and Chinese subsidiary.