firm can educate secrets by making them more stategic that is by increasing the value of their knowledge to the organizations that own them firms can do this form a knowledge management perspective by identifying new way in which secret can generate revenues for example there are numerouscases inwhich pharmaceutical drugs were developed to have one use but were later disconvered to have a secondary use of increased value consider rogaine which was originally formulated to treat high bloodpressure but ultimately found greater success as hair loss medication likewise aspirin was designed to relieve pain and inflammation but now is widely used to prevent heart attack and storkes and perhaps most famously viagra was feveloped as a hypertension medication