Based on these six premises, in an achievement context, red would be assumed to
evoke an avoidance motivation and blue would be assumed to evoke an approach
motivation. Red would evoke negative associations, which would trigger the avoidance
motivation and blue would evoke positive associations, which would trigger the approach
motivation. Previous research has also shown that participants shown read prefer easier
test items, have more right prefrontal cortex activity, and show evidence or local focus,
which are all associated with avoidance motivation (Elliot, Maier, Binser, Friedman, &
Pekrun 2009).