This thesis introduces the concept of healthy food, its basics and facts, which
are applicable for the restaurant business. During the research process, four
Healthy Food Restaurants in Moscow were studied, such as «Healthy Food»,
«Fresh», «Fresh&Ko», «Jagannath» and «LavkaLavka». After presenting the
main ideas of the business concept and healthy food trend, a case study
compares two business models: the current situation of healthy restaurants in
the Moscow market, which is not developed and well-known, and second, the
one that shows a potential business concept based on research findings.