I feel irritated when a website does not work well
on my mobile handset
43.3 34.2 8.6 1.6 0.5 4.34
I think that a brand that does not have a mobile
website provides a poor service
17.6 33.2 28.3 8.6 2.1 3.62
I feel negatively towards a brand that provides a
poor mobile website experience
15.0 33.7 27.3 9.6 2.1 3.57
I feel positively towards a brand with a mobile
website that looks good and is easy to use on my
handset
33.7 38.513.42.70.0 4.17
I feel positively towards a brand with a useful or
entertaining mobile app
22.5 33.2 28.3 4.3 0.0 3.84
I use mobile apps because they provide me with
personal content and service
19.3 33.2 26.2 5.9 0.5 3.76
I use mobile apps because they are fun and
entertaining
15.5 35.8 25.7 8.0 1.1 3.66