Such publications rarely offer a coherent framework for CSR activities, let alone a strategic one. Instead, they aggregate anecdotes about uncoordinated initiatives to demonstrate a company’s social sensitivity. What these reports leave out is often as telling as what they include. Reductions in pollution, waste, carbon, emissions, or energy use, for example, may be documented for specific divisions or regions but not for the company as a whole. Philanthropic initiatives are typically described in terms of dollars or volunteer hours spent but almost never in terms impact. Foeward – looking commitments to reach explicit performance targets are even rarer.