Brand name was manipulated by using two differently priced cognacs offering the free gift: 700 ml Napoleon Courvoisier (US $52) and700 ml Hennessy XO (US $90). The third variable was manipulated by including a blurb "US Value $32.50" next to the pearl offer in the cognac ad in the price present condition. This was missing in the price ab- sent condition. The target ad was an ad for a Majorica convert- ible necklacebracelet set, priced at $149.