The fluorescence analysis of Escherichia coli (E. coli) bacteria was done. It has been established that a luminescent signal from the one of metabolites (reduction form of nicotinamide adenine dinucleotide, NADH) can be adopted as a vitality indicator of the bacteria. This signal was chosen as an analytical signal. It was determined that the nature of this signal is fluorescence. In order to eliminate influence of the light scattering on this fluorescence signal optimal conditions were chosen.