Commercial opportunities
LGBT consumers represent a unique demographic in that they include people of all races, incomes and ages – all with different buying habits. As the market is so diverse, it is best to decide which cross-section of the LGBT community you want to reach and to connect with;
Consider advertising in local gay media, a directory of which can be found at Yahoo! or in American magazines such as Out and DNA which are very popular in the region;
LGBT consumers are early adopters of new technology. Smart marketers will recognize their fondness for high-tech gadgets and reach out to them via instant messages, location-based Apps and social networking groups.