Many global companies are paying attention to the issue of corporate social responsibility
(CSR). A company’s stakeholders may include nongovernmental organizations; stakeholder
analysis can help identify others. Consumers throughout the world expect that the brands and
products they buy and use are marketed by companies that conduct business in an ethical,
socially responsible way. Socially conscious companies should include human rights, labor, and
environmental issues in their agendas. These values may be spelled out in a code of ethics.
Ideological, societal, and organizational perspectives can all be brought to bear on CSR.