The intensity of competitive rivalry..For most industries, this is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc. number of competitors,
- rate of industry growth,
- intermittent industry overcapacity,
- exit barriers,
- diversity
- informational complexity and asymmetry
- fixed cost allocation per value added
- level of advertising expense
The intensity of competitive rivalry..For most industries, this is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc. number of competitors,- rate of industry growth,- intermittent industry overcapacity,- exit barriers,- diversity- informational complexity and asymmetry- fixed cost allocation per value added- level of advertising expense
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