Result and Discussion
Of the 241 respondents that participated in this study, 36.10% were male and 63.90%
were female. The age of the respondents ranged from less than 20 years to above 40 years of age,
30.71% were less than 20 years, 26.56% were between 21 and 25 years, 9.13% were 26 to 30
years, 11.62% were 31 to 40 years, and 21.4% were above 40 years old (see Table 1).
The first objective of this study was to explore consumers’ perceptions of the importance
of the actions taken by hotels to be considered green hotels. Table 2 shows that the perception of
consumers when it came to the general importance of green hotel practices was that about 88%
of those surveyed felt it was “somewhat to very important.” However, about 12% felt that it was
“rarely important” to “not important at all.”
According to this study, 69.71% of the consumers felt that water conservation was
“somewhat to very important”, 30.29% of the consumers felt that water conservation was “rarely
important,” to “not important