Strategies of Eastman Kodak
Vertical integration combined with continuous innovation and product development.Speed is also required cutting cycle times in manufacturing and product development.
To systematize and accelerate product development and improve product-launch, quality,Kodak introduced a new product development methodology called ManufacturingAssurance Process´(MAP).
Joint venture with HP, Microsoft to introduce new products that required in the market.Collaborate with expert to enhance the competency.
Digital strategy was to create greater coherence among Kodaks multiple digital projects.
Previously they had diversification strategy but later Fisher focus in Imaging business.