stakeholders, customer, suppliers, government, and environment are important basic factors to success in business. Another one important factor is society. Society factor, it's a easy factor which can keep customers to be loyal in their product."Corporate social responsibility(CSR)" can promote positive social and environmental. change but it cannot provide benefit to their company. For example, PTT expands knowledge to develop renewable energy sources to villager.
All companies should have the positive impact on society, because it is the one important way to be successful.