3 - Packaging can be “tuned”
These days anyone can tune their car and fit it out with additional access- ories to match their own taste, so making the car more “personal”. Of course, when it comes to packaging, tuning is a little more subtle. For example, we might find a key stuck on to a bottle, some string arranged to create a banana shape, and even a shoe-shop carrier bag made from real shoelaces. Anything goes if it gets the product noticed!