2.2.Characteristic of a Mission Statement
A Declaration of Attitude A mission statement is more than a statement of specific details; it is a declaration of attitude and outlook (David, 2013). A good mission statement sets the company‘s objectivesand strategies
without limiting the management‘s creativity. It also needs to be broad enough to reconcile the stakeholder‘s differences. Moreover, a good mission statement indicates therelative attention that the organization/company will devote to; it reflects judgments about future growth directions and strategies that are based upon forward-looking external and internal analysis.