4.4 Technology Development Technology is a key driver in every value-added activity within Coca-Cola. The rapidly changing technology such as automation, supply chain management and packaging technology has tremendous importance in the way Coca-Cola does business worldwide. Technology in Coca-Cola transcends the conventional wisdom that is primarily focused on research and development. Coca-Cola has a strategic innovation group where R&D staff is devoted to exploring new products and processes. Technology at Coca-Coal can be categorized as product development and process development. Product development refers to the concept, design and commercialization of new products. Recent examples of the results of product development are Dasani plus, Enhanced Minute Maid products, and Enviga as described in the Product Strategy section.