• Sales growth strategy. A slow-growth company can acquire in a fastergrowing
niche, thereby giving the entire business a faster rate of growth. It
may be possible to engage in a series of such acquisitions, continually skipping
from niche to niche within an industry to position the business in the
fastest-growing areas.
• Synergy strategy. Examine other businesses to see if there are costs that can
be stripped out or revenue advantages to be gained by combining the companies.
Ideally, the result should be greater profitability than the two companies
would normally have achieved if they had continued to operate as
separate entities. It is usually focused on similar businesses in the same
market.
• Vertical integration strategy. A company may want to have complete
control over every aspect of its supply chain, all the way through to sales to
the final customer. This approach may involve buying the key suppliers of
those components that the company needs for its products, as well as the
distributors of those products and the retail locations in which they are sold.