. When using the Best Western logo, it must be above or to the left of the property name and the property name must be in ITC Century Book Condensed type unless otherwise specified.
2. The words “Best Western” are not required with the property name in the applications shown to the right.
3. Identifiers must appear in Helvetica Neue type, unless otherwise specified.
4. Specific type sizes and proportions are outlined for each application in the appropriate section of this Brand Identity Manual.