แปลบทความวิจัย
The problems with the survey included the fact that many participants
were confused on the ranking of different things such as customer service,
product, product delivery, innovation, and technical services. Other participants
complained about the structure of the survey questions and answers.
When studying inventory management, there is a need to further study
these variables, “customer needs, vendor partnerships, technology, data
integrity, and performance measurements” (Lee & Kleiner, 2001, p. 40) and their
affects on inventory management. In customer satisfaction, there may need to
be further study on customer satisfaction surveys and their effectiveness.
Also, a further study of the effects of new technologies applications such
as RFID will have on the inventory management process in relations to customer
satisfaction. The interest in this research was by the fact that major retailers
such as Wal-Mart or Tesco, who have been testing and implementing RFID
technology, were about to require their vendors to use this technology. We
wanted to know whether the same results could come from small grocers.
Finally, it is worth stating that all the small business is opted to keep the
inventory management system as they saw how it improved their customer
service. It is, therefore, understandable why many food companies are
implementing similar systems.