The U.S. Marines are a part of the benevolent community with their annual Toys for Tots campaign around the holidays. We find this cultural parable recurring throughout our history in struggles like abolition. women's suffirage the civil rights movement, past and current anti-war movements, and pro-life or pro-choice demonstrations. As Reich notes, " The story celebrates America's tradition of civic improvement, philanthropy, and local boostrism" Persuaders will continue to use the lesson of this parable to market products, candidates , and ideologies