Further North, the other approach is the company's work with the Crucial Crew Initiative. The Crucial Crew involves the emergency services working within national curriculum activities on general safety issues with school children. The Crucial Crew run workshops that attract 25,000 of the target age group. At the workshops the children are presented with various dangerous or challenging situations, such as a football going over the wall of a substation, or a role-play involving a dare. The children receive practical advice over what to do in those situations. As well as taking part in the workshops, CE Electric sponsors the safety workbooks used in them. The work of the Crucial Crew is publicised through local media.